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Focus on Co-op Suppliers: Organic Joe's
Very Italian, Very Local, Very Organic
From A. DeFazio Imports and DeFazio's Pizzeria in Troy comes an innovative, delicious, and wholesome way to enjoy pizza night in your home. The Organic Joe's Pizza Kit is now available at Honest Weight, in a freezer in the Gourmet Foods department. The pizza kit comes in its own pizza box, which contains two balls of organic whole-wheat pizza dough, two pints of organic homemade tomato sauce, and a pint of shredded pecorino cheese, enough to make two pizzas.

I spoke with Rocco DeFazio, the third generation of his family to work in their Italian food businesses in Troy, and he told me that to use the kit, it should be opened several hours prior to thaw. When the dough is soft, Rocco recommends heating a pizza stone at 500° in the oven for 20 minutes while spreading the dough on a pizza peel with fingers. (For the uninitiated, a pizza peel looks like a very large wooden spatula with a short handle. A pizza stone is a large, round ceramic disc on which one can bake a variety of breads and pastries.) He says that using a little extra flour on the peel to keep the dough from sticking, and moving the whole dough around on it as you work, will help it to slide easily from the peel later. When the dough is spread, pour on the sauce, sprinkle on some cheese, and tilt the peel to slide the pizza onto the heated stone, turning the heat down to 475°. Because the stone is hot, the pizza cooks from underneath as well as on top and it should be ready in seven or eight minutes.

Rocco says that for Italians, pizza is always about the sauce. The sauce in the kit is made with certified organic tomatoes Rocco has shipped from Italy. He seasons it with organic herbs and spices purchased from Honest Weight and suggests trying one of the pizzas without any cheese at all! When cheese is used, the more traditional cheese for this pizza in Calabria, Italy, where his family comes from, is pecorino, made from sheep's milk. He explained that this area in Italy was not wealthy and the people lived off of what they could grow on their own farms, which were organic by necessity before the word was used to describe farming methods. Sheep and goats, being smaller in size, were easier to feed and manage than cows. Giuseppe DeFazio, Rocco's grandfather for whom Organic Joe's is named, produced his own cheeses, wine, and olive oil, and his grandmother even grew her own silk for fabric!

Now the fourth generation of De- Fazio's, Rocco DeFazio's sons Michael and Matthew, are the ones who came up with the idea of a pizza kit and who will be managing the Organic Joe's business. They have arranged for 10% of their profits to go to the Franciscan Center for Service and Advocacy at Sienna College, where they both have studied. Printed on each box is the saying: "To get what you want, you must share what you have."

The DeFazio brothers are putting this adage into concrete action with their financial support for the center. The directions enclosed with the pizza kit also encourage sharing, of a different kind: work together to make some pizza, make a salad, pour some wine and take time to talk about your day together as you share the experience of a dinner prepared at home with those you love.
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484 Central Avenue, Albany, NY 12206       Phone: (518) 482-2667
Contact us at: coop at hwfc dot com
Open Mon-Sat 7 AM - 8 PM, Sun 9 AM - 7 PM