Focus
on Coop Suppliers:
Sunshine Burgers
Let
in a little sunshine!
by
Suzanne Fisher
Honest
Weight has a well-established policy of supporting local growers and
producers
of foods by offering their products for sale. Sunshine Burgers is
one
such local company. In addition to being local, the Sunshine Burgers
company has
had a long history with our Co-op, beginning in the ’80s, when their
sunflower
seed-and-rice burgers were sold wrapped in plastic wrap with a label
scotch-taped
onto the package. Sunshine Burgers have come a long way since then, but
the
burgers themselves still are made out of the same organic, unprocessed
ingredients with which Carol Debberman, founder and owner of Sunshine
Burgers,
began in her kitchen.
Her story is remarkable.
Carol grew up on a farm,
enjoying the vegetables and herbs raised in her family’s garden and
avoiding
the meat on the table. She evolved into a vegetarian long before it was
common,
and as a mother with five young children, searched for nutritious
sources of
high quality protein to feed her family. She began making nut burgers
by
grinding nuts together with herbs to make patties that could be used as
a vegan
substitute for hamburgers, although she was not concerned with
mimicking the
actual taste of beef hamburgers. Sunflower seeds were inexpensive, full
of
nutrients and tasted good. When friends came to dinner, they often
liked them
so much that they would ask Carol to make some for them to take home
for later
consumption. This gave her the idea of trying to sell them at health
food
stores in New Jersey,
where she was living at the time. At this time, other veggie burgers
were not
available like they are today, and Carol’s burgers were the first of
their kind
on the shelves of the health food stores in her area.
Carol
decided to move to New York
City,
where there were health food stores every few blocks. She found a
health food
bakery that was willing to let her use their kitchen during off hours,
in
return for some labor and rent.
Carol soon
grew tired of the city because of the constraints it put on her
children. They
moved north by two hours to Ellensville, located about halfway between Albany and NYC.
In Ellensville,
Carol rented a bakery during the day while it wasn’t busy, and used it
to
produce her Sunshine Burgers. At trade shows, Carol’s product was
picked up by
Tree of Life Distributing. She also met John Hiler, who became her
partner.
Although
today, Sunshine Burgers now look more professionally packaged, their
commitment
to simple, pure ingredients has not changed. Now available in four
varieties,
Honest Weight carries the Organic Garden Herb and the Barbecue burgers.
Many food
processors purchase their raw materials from whichever supplier has the
lowest
price, without concern for quality. But Carol uses the same reliable
suppliers
that she has bought from for years for her sources of organic rice,
sunflower seeds
and other ingredients. John Hiler points out that one thing that sets
Sunshine
Burgers apart from the rest of the veggie burgers on the market is that
they
contain no soy products. Another difference that Carol likes to
emphasize is
that they are not an imitation of hamburgers, but a vegan alternative
meant to
taste like what they are. Sunshine burgers are now distributed
nationwide as
well as in Canada.
Carol — who spends more than half of her day working in her factory,
along with
ten or so workers — says her business is currently growing by 65% a
year.
Carol and
John’s story of tenaciousness, mixed with gustatory and mechanical
know-how and
a strong sense of partnership, was inspiring enough for me to sample
the Garden
Herb burgers. I grilled them briefly on a campfire grate, then paired
them with
the classic tomato, onion and mustard on a whole wheat bun. They were
deliciously nutty in flavor with a pleasant chewy crunch at the edges,
and very
satisfying. Most importantly, my children liked them a lot and have
since been
asking for more. (This is one thing that I think I can let them fix on
their
own!) I recommend that you try them and enjoy the purity of the
ingredients and
simplicity of preparation — while remembering
Carol’s
remarkable journey from kitchen to national provider of a healthy,
convenient
food that vegans and omnivores alike can appreciate.
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